Living life on purpose

I’ve had a comprehensive career in media and marketing which means I’m like a Swiss army knife of strategic communication.

I’m Director of Digital Content and Channels at the NSW Department of Customer Service.

Television

Despite very average school marks, a curiosity about the world led me to a rewarding journalism career. I secured a Nine Network Scholarship and studied a print and broadcast BA at Charles Sturt University.

My first TV roles were at the production desk at Seven News where I was mentored by Chris Bath and the late Ian Cook.

To grow as a reporter, I moved to Orange where I became the local news editor, leading a team of 20 people and reading the nightly bulletin. I wasn’t yet thirty and having the time of my life.

From the bush, I went to Adelaide where I worked for the ABC and Nine before securing a contract with Nine News in Sydney as a courts reporter and back up politics reporter.

At Sky News I was host of Technology behind Business.

Communications and new media

While reporting for Nine News, my interest in federated and decentralised digital media grew.

Thanks to my early engagement on Twitter, I was asked to lead coaching with the Media Entertainment and Arts Alliance on how to navigate social media.

I completed a Masters in Organisational Communication and moved into the NSW public sector as a media and social media advisor.

My first role in 2011 was with Transport for NSW. I drafted the organisation’s first cluster social media policy and recruited two social media teams to support passenger information.

My most recent role is as Director of Digital Content and Channels at the NSW Department of Customer Service. I have carriage of a centralised communication service including social media, video production and web development.

In 2022 I was a scholar with The Marketing Academy, and I continue to be engaged in programs.

More to the man

My childhood, growing up in Sydney’s inner west, is a treasured time of climbing the mulberry tree in our backyard with my brothers and sisters until it was too dark to see the red berry stains all over our hand-me-down clothes.

A combination of interest in drama and social justice meant journalism was a logical career path for more than a decade.

I had wanted to be an actor. While reporting for Prime News in Orange, I was picked to play Vince Fontaine in the local production of Grease. That itch was scratched.

I am a long distance runner and was deeply proud of crossing the finish line of the New York Marathon in 2015.

I completed formal training in photography and established the Kerro Travels brand in 2024. Perhaps I’m a few steps closer to grabbing my camera and passport and writing about my adventures all over the world.